Category Archives: Articles

How Much Is $100 Million In Budget Cuts, Actually?

A friend of mine sent me a link to this video. It gives us a sense of what danger we’re really in on a national level with regards to our debt and spending situation. If I were to do this myself as a taxpayer, I’d be headed straight for bankruptcy court. Yet [...]

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Video: Accountable Advertising, from Lester Wunderman

I found this video this morning and wanted to share it with you.  These are the rules I follow in creating marketing and advertising for my clients — as told by Lester Wunderman, the man who named “Direct Marketing.”
To me, these are the only rules that make sense for creating marketing and advertising — see [...]

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Uncle Sam Putting A Choke Hold On Your Small Business?

I’m pissed.  What in theory could have been a good thing — cost controls on health insurance, especially for small business — has turned into an absolute nightmare.
I’m sorry if you’ve come looking for another article on marketing and advertising — you’re not going to find it here.  In fact, this may be the first [...]

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Question: “How do you differentiate yourself in a saturated market?”

I got a question from a reader recently.  He wanted to know “How do you differentiate yourself in a saturated market?”
Seems like with the internet and everybody being connected to everybody (including your customers being a couple clicks away from all your competitors) this question is more important than ever.
I could give a much longer, [...]

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WARNING!

Why Ad Agencies, Ad Sales Reps, And Almost Everyone Else In Advertising And Marketing Hides From You The Actual Return On Your Advertising And Marketing Investment… And What You Can Do About It
Here’s a little dirt on the Advertising and Marketing industries from an insider.
This may be revolting to you if you’re a self-made successful [...]

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The Death Of The Sales Letter? (Maybe!)

Every day it seems like someone else is declaring long copy doesn’t work — or that it’s stopped working… That attention spans are fractured, and nobody reads long sales letters anymore.
“My sales message needs to be short, because my customers don’t want to read all that. Maybe we could do video… But… [...]

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$13,000 In Under 24 Hours With One Email

Just got an email from a client (name withheld) who launched a product using my copy yesterday. One email plus an online sales letter … With no “hot list,” no launch sequence, no big hoopla leading up to the launch — just one email leading to an online sales letter… And they have [...]

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Which of These Success Factors Do You Already Have?

What if you knew the exact Success Factors shared by top performers in all fields, so you could emulate what they do in your own life? How do you think that would shape your destiny?
I do a lot of reading and research into the lives of successful individuals — people who excel in all areas. [...]

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Is the Law of Attraction the Secret of Success?

Don’t read this unless you’re ready for a bit of a bummer … but I promise there will be a payoff at the end, with a useful lesson on how you can get more of what you want in your life.
Why do some people effortlessly attract abundance — wonderful friends, enviable wealth, a lifestyle to dream [...]

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Video: The Seduction Marketing Map Explained!

Hey I’m going to keep this short so you can spend your time watching this video.
I’ve just posted a new video on my Seduction Marketing system. It shows you my Seduction Marketing map, and introduces you to my Seduction Marketing system.
With this, you can get started growing your business with Seduction Marketing, as soon [...]

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